RTM SFA
Route-to-market & sales force automation
Every route, every outlet, every order — visible the day it happens.
A field sales and distribution platform for consumer goods businesses that sell through routes, distributors, and retail outlets. Journey plans, order capture, van sales, and merchandising in one mobile-first system that works offline and syncs when the rep gets signal.
FMCG manufacturers
Running national distribution through third-party distributors and needing sell-out visibility, not just sell-in.
Distributors & wholesalers
Managing dozens of routes and hundreds of outlets on spreadsheets and phone calls today.
Field sales leadership
Accountable for coverage, strike rate, and productivity without reliable daily numbers.
Everything in the box
Journey planning
Permanent journey plans, route optimization, and coverage targets by rep and territory.
Order capture
Offline-first order taking with real-time stock, pricing tiers, and promotion rules.
Van sales
Load-out, on-truck inventory, invoicing, and cash reconciliation at end of day.
Merchandising
Planogram checks, shelf-share photos, competitor pricing, and asset audits.
Trade promotions
Scheme definition, entitlement calculation, and claim settlement with an audit trail.
Analytics
Coverage, strike rate, drop size, and productivity dashboards down to the rep-day.
- +18%
- Typical lift in outlet strike rate
- -60%
- Time spent on manual reporting
- D+0
- Daily sales visibility instead of weekly
Paper order books, WhatsApp-managed routes, and spreadsheets nobody trusts by Friday.
Every route, every outlet, every order becomes visible the day it happens — not the week after reconciliation.
Per-seat subscription (field reps + back-office users) or annual license with support included. No large upfront build cost.
Runs where you need it
- Cloud-hosted (AWS or Azure) or on-premise in your data center
- Android and iOS field apps with full offline mode
- Web back-office for supervisors, KAMs, and finance
- SSO via Microsoft Entra ID, Google Workspace, or SAML
Talks to your stack
The product is the starting line
Most requirements are met by configuration — roles, workflows, pricing rules, approval chains, and reports. When you need more, the same NeosTech engineers who built RTM SFA extend it under a normal delivery engagement, then maintain it under SLA. One roof, one accountable team, and one affordable support relationship.
Subscription
Per-user or per-site monthly fee, hosting and support included.
Perpetual license
One-time license with annual maintenance, for on-premise deployments.
Implementation
Fixed-price rollout covering configuration, migration, integration, and training.
Pricing depends on scale and deployment model, but every option is designed to keep upfront cost low and ownership predictable. Request a quote and you'll get a written proposal, not a call script.
How long does implementation take?
A standard rollout runs 6 to 10 weeks: configuration, master data load, integration, pilot territory, then national rollout.
Does it work without connectivity?
Yes. The field app is offline-first — reps complete a full day of visits, orders, and merchandising with no signal, and the device syncs when it reconnects.
Can it be customized?
Configuration covers most needs. Beyond that, the same engineering team that built the product extends it — no third-party integrator in the middle.
See RTM SFA on your data
We'll run a working demo against a slice of your own scenarios within a week.
See it configured with your own SKUs/routes/employee data before you commit. Subscription pricing keeps the upfront cost low and the risk manageable.